Universal’s theme parks in Orlando is showcasing new experiences as part of a national brand campaign. It will be the first time Universal Orlando Resort and Universal Studios Hollywood speak to consumers with one voice.
Called, “I’m Ready,” the campaign shows how Universal theme parks take family vacations to an entirely new level. It comes after years of transformational growth at both Universal theme park destinations – growth that has reinvented theme park entertainment itself. The campaign includes a national television advertisement, digital advertising placements, a joint Universal Orlando and Universal Studios Hollywood web landing page where guests can go to get more information – and more.
“Universal Parks & Resorts provides world-class entertainment destinations with signature theme parks in both Orlando and Hollywood that create unparalleled entertainment for the whole family,” said Alice Norsworthy, Executive Vice President of Marketing for Universal Parks and Resorts. “This new campaign speaks to the needs of families as they evolve – and it invites them to vacation on a whole new level.”